Jacques Torres Chocolate

Celebrity Chef with Gourmet Chocolate Brand looks to upgrade existing website to an eCommerce experience that serves both consumers and wholesale clients alike.


PHP, HTML, Javascript
Web Development: Shopify w/ Custom Theme

Digital Marketing: Email, Social Media Advertising, Content Marketing, SEO, SEM

Jacques Torres
Jacques Torres

The Challenge

Jacques Torres Chocolate wanted to create a new eCommerce site that could be used for both their DTC and Wholesale clients, while keeping their Brand aesthetic and Celebrity cache intact.

An upgraded admin experience and the ability to expand marketing channels without a dip in sales, with increasing brand exposure and sales, both online and in-store was the ask.

The Plan

After a complete audit of Jacques Torres’ Digital Properties 530medialab would migrate the existing website on MrChocolate.com from Magento 1 to Shopify.

530 would then design and develop a Shopify eCommerce site with a Custom Theme, with a more user-friendly admin experience, that could be used for both the DTC and Wholesale sides of their business.

The Results

Jacques Torres Chocolate has seen both DTC sales levels and Wholesale revenue grow since completion of the Shopify w/Custom Theme website launch.

In addition to improving the overall eCommerce experience, adding a complete and comprehensive Digital Marketing program has also helped Jaques Torres Chocolate Identify, Attract, Convert, and Evangelize their Online Brand’s Ideal Customers resulting in an increase in both B2C and B2X sales.

Continued Support

After of the successful launch of Jacques Torres Chocolate’s website 530medialab furthered the partnership by:

• Performing website backups and security scans
• Tracking, compiling, and reporting onsite usage
• Monitoring site performance and suggesting improvements
• Optimizing site structure and content for search (SEO)
• Applying security and technical updates
• Posting new content and updating existing content.
• Updating links and earning backlinks

Digital Marketing

In addition to a successful launch of Jacques Torres Chocolate’s website 530medialab furthered the partnership by engaging in a Custom Digital Marketing Program consisting of:

• Digital Media Planning & Strategy
• Social Media Advertising
• Content Concepts
• Campaign Development & Copywriting
• Remarketing Campaigns
• Social Shopping Campaigns
• Search Engine Advertising
• Dynamic Retargeting Display Campaigns
• Search Shopping Campaigns
• Email Marketing Strategy
• Email Marketing Management
• Search Engine Optimization
• Blog Post Creation
• Landing Pages Creation
• Influencer Strategy & Advisement

Let's Work Together

Are you a lifestyle brand looking to raise your brand awareness?
530medialab builds online empires for lifestyle brands.

Schedule a discovery session & see how we can help!